The second runner-up in this year’s edition of the popular reality show, Big Brother Naija (Level Up), Bella Okagbue, has signed a brand ambassadorial deal with a skincare company called, Beautiful Body Nigeria.
In a statement sent to Sunday Scoop, the Chief Operating Officer of the company, Babatunde Oyebode, noted that Okagbue embodies their ideals and vision.
He said, “We actually wanted to associate the brand with someone who can represent us properly; and with Bella, it was a perfect synergy.
Before signing the deal, I sent her our products. She used them and loved them; and from there, it was easy. As a classy brand, we can only be associated with a personality that has class.”
Oyebode added that the brand will leverage on Bella’s star power. He said,
“We are targeting her brand’s audience, as well as her influence and modelling talent to fuse with the top-notch branding and marketing, which is our norm.
She will represent the brand, and feature in many commercials, as well as create content documenting her use of the products.”
