A skit maker, Amarachi Amosi, aka Ashmusy, says she feels hurt whenever her success is linked to men.
She told Saturday Beats; “Linking a woman’s success to men can be annoying and hurtful.
That is the reason I want to rebrand myself. It can be hurtful when a young girl works so hard, and all her efforts are linked to a man.
After I reflected on everything I had been doing so far, from my dressing to my videos, I decided to correct them by changing that narrative.
I am still an entertainer and I still have to entertain in some way, but it will be done in a better way.
The idea of rebranding myself has been in my head since 2022, but I just wanted to be sure I was ready; and also I wanted clear all my pending deals. I felt the need to leave that stage for another one.
Covering up myself (in outfits) is a part of my rebranding. I hated the fact that a man was said to be the source of my success.
That narrative was hurtful, because I know how hard I work to make every single dime. I will ascribe my success to God, consistency and hard work.”
Speaking on the impact she had made since she rebranded herself, she said; “The impacts range from the fact that the way I speak and dress are now more articulate and decent.
I am upgrading in that aspect. I also have a girls’ empowerment programme coming up where I get to train girls for free to build their careers.”
Asked what makes her proud of herself, she said;
“I have been able to build myself to a certain level in every aspect without having to depend on any man. My family has been supportive too.”
