After years of releasing mobile phones that cost quite a lot, Apple is reintroducing a lower-cost, stripped down iPhone model.
During a virtual presentation with reporters on Wednesday morning, Apple announced a new version of the iPhone SE, which launched in 2016. The second-generation SE model starts at just $399, far less than the entry-level iPhone 11, which costs $699, and the iPhone 11 Pro Max, which starts at $1099.
At 4.7 inches, the new SE is smaller than the latest lineup of iPhones — the iPhone 11 is 6.1 inches — but comes with the same fast processor that’s in the11 Pro. It also offers a Retina HD display, 4K video and a home button that enables TouchID.
The new SE does pack a wide camera with image stabilization and faster autofocus in low light, along with features such as portrait mode, depth of field control and lighting adjustment tools. In a tweet, CEO Tim Cook called it the “best single-camera system ever in an iPhone.” It has the same battery life as the iPhone 8.
The iPhone SE, which comes in white, black and red, is available for pre-order starting Friday and ships to customers on April 24.
The lower price point could allow Apple to attract more customers in both the US and internationally and better compete with Android-based manufacturers like Google and Samsung, which already offer cheaper iPhone alternatives.
The original iPhone SE also sold for $399 when it was introduced four years ago. The device packed the internals of the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6S Plus into the 4-inch body of the iPhone 5, serving as an alternative for people who didn’t want a bigger device or the price tag that comes with it. The iPhone SE accounted for less than 10% of total iPhone volumes in 2016, according to IDC Research.
Checkout the phone by streaming the video below…